Simon Spiteri began as the fashion buyer for Liberty and then founded Anthem, in East London in 2011.
"I felt, I guess as everyone does, growing pains that I didn't look the right way and didn't fit in. Fashion, for me, was a way of exploring a lot of creativity, and it made me feel good. And that's what clothes should do: clothes should make you feel good. It's not about fashion; it's about a lifestyle...If you feel good, you're gonna look good."
"The man makes the clothes, 100%. Clothes are nothing without the person that wears them, they're just an object."