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the apollo moc by native.

this has go to be the lightest piece of footwear i've seen that isn't garbage.

weighing in at only 160 grams, the apollo moc is made of a seamless microfiber upper with perforations for better circulation and breathability. 


there are added gum inserts on the sole for grip, and a single lace to make sure it stays on your foot. Although these look similar to the Nike Free OG in style, they fit like a moc and are not going to be ideal for any sort of physical activity. Consider this a casual spring/summer option.


Sop by the Native Website for a closer look.



danner x uncrate mountain light boots.

danner and uncrate team up to give you one gnarly pair of boots. these boots are literally built to take on everything and anything you can throw at them. seriously, these boots are no joke. first, uncrate has put their name on it. uncrate only deals with the best of the best, so you know it's legit. second, the company that actually makes the boot, danner, is the king of outdoor boots. danner has been producing some of the best boots made in last the couple decades. 

if you're looking for some boots to take on the weather or just last forever, here you go. these are them. oh, and they're hand made in the good ol' U.S. of A. they've got suede uppers with black hardware and a white vibram sole. And what kind of boot would be completely without  little water proof material? these boots feature goretex lined insides to help fight off the weather.

sold yet? pick your danner x uncrate mountain light boots here

- taylor



there are three basic factors to any piece of clothing that must come into play:

fit                                           fabric                                   style



It doesn't matter how nice your clothing is if it doesn't fit you well. Talk to a tailor or a suitor (suiter? maker of suits?) and find out how certain pieces should fit. Do an dang google search for crap's sake, it's not that hard. Make sure you're buying the right sizes and that those sizes are fitting you correctly and helping you look as good as possible. A nice piece of of clothing that fits like garbage will look like garbage and cost too much. 



you'll want to ensure your clothing is made of quality fabrics and put together with care. One of the biggest problems I have with H&M stuff (not all of it but a majority of it) is that the fabrics are all lightweight poly blends that don't breathe or stay together well. Yes, a piece can look amazing even if it's made with cheap fabrics, but A) it won't last very long and b) it will often wrinkle or fade extremely quickly and look cheap right away.



Find your own fashion sweet spot. Don't [only] rely on other people to tell you what's "in" and what's not. Find out how current and trendy or how classic you want your style to be and purchase pieces accordingly. Just because a celebrity is wearing some outlandish and cool jacket, doesn't mean everyone should rush out to buy something similar. In fact, in most cases this is a terrible idea. Find your style, your fashion zone, and be comfortable with it.


find the best way to do you.


- james


weekend jamz

for whatever reason, this morning has been dragging on and feeling like just another day.

But it's not just another day!

It's a dang Friday. 

Music set your mind right.


wildcat wildcat! - mr. quiche


alt j - breezeblocks

wild cub - thunder clatter


warpaint - keep it healthy


vance joy - riptide


- james



a fistful of wolves starring justin o'shea.

mercedes benz teams up with justin o'shea to bring us a ridiculously funny ad for the mercedes benz fashion week berlin show. 

i legitimately laughed at this ad. if you follow fashion at all you know how ridiculous it can be and how serious they try to make the ads. this video just makes fun of all of it. the best part is that justin o'shea, men's fashion icon and buyer for mytheresa, is starring in it. you've got to love when someone can make fun of their industry and themself. 

watch it below. enjoy and have a good laugh.

- taylor



rep yo' city.

there are some pretty rad places in this world. and if you happen to live in one of those places, like i do, you get pretty pumped about it. You might even say, you like to "rep yo' city".

Lucky for you, Monochōme has come up with a new way for you to accomplish this by allowing you to map your city onto several different items. 

You can pick a neighborhood, a city, a state, a street, county, country, region, continent, hemisphere...whatever you want that's locatable by satellite mapping. Just pick your spot, zoom to your preferred height, and orient it on the item you wish to customize. 

Yes, they make items for both men and women. Stop by the official site and grab something for yourself or someone you know who reps their city.


- james



sigma - nobody to love (treo remix).

finally this tune is out on soundcloud and available for download. the treo boys have been playing this out at their shows and it's an absolute banger. sigma crushes it by sampling from kanye west's bound 2, then treo speeds it up and turns it into an anthem you can dance to. listen and download now here

- taylor


abc's of men's fashion - 57


clothes best flatter a fit body. When it comes to your appearance, apparel is only part of the equation; it is important to eat well, drink well, and exercise occasionally.

The best way to make your clothes look better is to shape your body to fit better into your clothes. While tailoring is still important, your clothing will naturally follow the contours and shapes of your body best when you're in your best form. 


- james



chapter a/w 2015 "unknown" preview.

chapter drops a preview of their autumn/winter 2015 "unknown" collection. the collection reflects the familiar chapter look with clean, minimal pieces. here is what they have to say about the collection,

"Chapter’s Autumn/Winter 2015 UNKNOWN collection combines inspiration from two very distinct eras: the development of space exploration in the 1950s and the emergence of the cyberpunk sub-genre in the 1980s.

Seemingly unrelated but yet inextricably interwoven, the growth and evolution of modern-day science fiction are both pivotal advancements that delve into the UNKNOWN with a sense of opportunity, potential and the intrigue of endless exploration.

With a goal of going beyond physical reach, the collection offers an eye for asymmetrical details, analog-inspired patchwork and translucent fabrics. Dark hues of purple, blue, green and black set the tone for the season. The resulting aesthetic is harsh, unbalanced and minimalistic."

- taylor


theophilus x A$ap

this song

on repeat

allllllll day


- james