Levi's has teamed up with google to create the world's first commuter smart jacket, and they're calling it Project Jacquard. I guess it's actually just the world's first smart jacket, period.
At first glance, it has the same cut and appearance as previous Levi's commuter jackets, however, in this case, it's what's on the inside that counts.
conductive threads have been woven into the denim to turn specific locations on the fabric into interactive sensors that comunicate with the corresponding Levi's commuter app.
In conjunction with a pair of headphones, the application, shows the ability to give directions, list neaby points of interest, answer or reject phone calls, and control the music app all without having to look at your phone.
Whether or not you like the jacket, this is a huge innovation and really opens the door to possibility.