In keeping with yesterday's bike theme, i thought i'd share this gem with you.
Is it actually an invisible helmet? no
Does the helmet scarf thing look bulky and awkward? yeah, a bit.
Are the crash testing videos laugh-out-loud hilarious? absolutely.
but the creativity and innovation in a market that really hasn't done much since it's inception is still pretty cool.
They're calling it an airbag for cyclists, and you can read more about it here.