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mismatch matching.


That's what I thought you'd say. Classic you--so typical. 

I guess I shouldn't blame you for not knowing what I'm talking about when I say "mismatch matching" since it's not something we've talked about before, nor, to my knowledge, is it a thing that anyone else has talked about before. Let's just say this is the first time the term has been coined. Congratulations for being part of this important event in history.

Now, it's very important that you don't mistake this new take on sock game for just wearing mismatched socks, which is a thing some people are doing that is dumb and bad, and absolutely fugly, and don't do that, and so on. Wearing completely mismatched socks looks lazy, or like you're trying way too hard to look like you don't care. You obviously care, and we can tell that you care, and we now hate you for it. 

So then what is mismatch matching, you ask?

Mismatch matching is finding a way to coordinate socks that were not sold together as a pair. Using matching color schemes between socks with different patterns to create a "match" without actually matching pairs of socks by their mates. 

Black, purple, and white. All of these colors are found in both socks, plus some greyscales in the striped sock that don't appear in the doted patterned sock. Did these socks come in the same package when I bought them? No. Are they identical? No. But do they coordinate and match? yes.

Benefits to mismatch matching:


  • exponential growth in the combinations of socks you can now wear
  • subtlety to your style
  • uniqueness -- you'll be the only one of your friends doing this
  • you can finally unlock your inner sock creativity
  • add some fun to your sock game with 1 reserved-pattern sock and 1 goofy sock
  • I'm doing it, so you can be like me
  • girls will think you're more attractive


Do you really need any more reasons? Check out my sock combinations from the last two weeks:

*Side note: I don't cuff my jeans up to the middle of my shins: pants were pulled up for the purposes of photo taking.

so dig through your sock drawer and get creative. just not too creative.


- james



who the f is nick wooster shirt.

a special edition t-shirt to commemorate the todd snyder store event in Tokyo that featured one of the menswear legends, nick wooster. so if you still don't know who the man is then this shirt is for you. wear it and maybe someone will help you, or you will both be confused until you finally figure out how to use the google machine. grab this shirt on the todd snyder online shop here.

- taylor


all black adidas tubular.

adidas releases it's tubular in their core black colorway. that means black sole, black upper, black laces and anything else you could want in black. head on over and cop a pair on the adidas website here

- taylor



Originally, the purpose of a belt (and suspenders/braces) was to keep your trousers from falling off your body. Now granted, in those days, when this was the entire purpose, pants didn't come in quite as many styles, and so they also didn't always fit too well. 

Today, if you're a grown man, you should be capable of buying a pair of pants that fit yourb ody and do not require a belt to stay on your body. This is one of the reaosns we still don't consider Justin Beiber a man. 

So what is the purpose today? While there may still be some requirement to making pants stay put, given minor fluctuations in wheight and whatnot, the main purpose is to pull an outfit together, and give it a more finished and complete look. So here are some tips:

Sizing: a belt's size is "measured from the buckle to the mid hole – which is where it should be fastened, allowing for slightly higher or lower waist trousers and the natural variations in waist circumference we all go through"

Color: Whenever dressing formally, and often in casual attire, your belt, shoes, and watch band should coordinate colors. Obviously, when wearing a metal-banded watch, I wouldn't suggest weating a metal belt or boots made of steel. There is a bit more leeway in casual wear here. Feel free to wear off-color (generally brightly colored) D-buckle belts or webbed belts as an accent item. 

Side note: is it just me or does the guy in this picture ^ in the middle, on the second-to-bottom row look like a young, smirking, bearded Jim Carrey?


Moving on.

Suspenders: Don't you dare wear a belt in conjunction with suspenders or braces. You can't trust a man who can't even trust his own pants.


going beltless: if you think you can pull it off, go for it. Just keep in mind that a beltless look works best on a slender build, with well-tailored trousers. Beltless is always better than a belt too much. I recommend steering clear of heavily branded belts, belts with a lot going on, or anything that looks like it was made by the people makking Affliction shirts. 


- james


eleven paris x kate moss.

i was looking through eleven paris' website and stumbled upon this little heater of a shirt. it's a dope shirt that features the best of the best, kate moss, in a ski mask. the colors on the shirt look great and i wonder if they really look that good in person. anyway, i want this shirt and i'm adding it to my never ending purchase list. if you want to swoop you can jump over to eleven paris' website here

- taylor


Mumford Monday.

Mumford & Sons debuted another song over the weekend from their new electric album 'Wilder Mind' set to release on May 4th. And since I'm so curious to see how successful this attempt at a new sound will be, you get to be curious as well.

That makes three songs from the album that are now available for your listening pleasure. So let's listen to them all right now plus an interview about the album.

Side note: I still think these dudes have impeccable style and it's funny to see how transitioning from strictly indie folk music to electric indie rock seems to also be influencing that style. Still dapper as fuh, though.


Snake eyes

the wolf


wilder mind interview



- james



Gap's granddad.

No, I'm not referring to the grandfather of somebody named "Gap". nor is it the early versions of Gap Inc.'s humble beginnings in 1969 which sold Levi's, records, and tapes (like a less gross Hot Topic). 

No no, I am referring, of course, to Gap's embracing of the granddad collar--also known as the mandarin collar, the drop collar, or (as Gap has named it) the "banded shirt".

Gap has released four versions of this shirt, all of which are actually really cool. So cool, in fact, that I bought two for myself and one for my dad. Now before I show you these shirts, let me frist preface by saying that the pictures really don't do them justice at all. The models really don't do a very good job embracing the vibe of these shirts, and the photos themselves make them feel starchy, stiff, and awkward. They fall into the "lived in" line of Gap shirts, which means they're soft, and not meant to look folded and ironed (with the exception of the blue white collar, which should look a little more formal). 

What I'm saying is you really need to go see them for yourself and try them on cause they dope. 

I really recommend trying them on in person. You'll thank me later. 

In the meantime, check them out on the Gap website


- james



stampd black hooded uniform parka.

stampd released their spring/summer collection, but that's clearly not what this post is about. one thing that i was feelin' in the collection was their uniform parka. this thing looks dope as hell. from the fit to the cut of the jacket, it all looks good in my book. i wouldn't mind getting my hands on this jacket and wearing it on those cool summer nights. see more on stampd's website and shop it here

- taylor


wardrobe care.

Once you’ve collated the perfect wardrobe, it’s essential to keep it looking as good as new. Hardy Amies asked the experts for their tips


David Hellqvist, menswear writer and stylist

Anyone can be good at shopping; buying sweaters and trousers isn’t that difficult. We all do it on a regular basis. What you have to remember, though, is that clothes, like puppies, are for life – at least the good-quality ones. It’s fair enough to get off on the chase, as I do – finding the seasonal highlight from your favourite designer can be a thrill, I know, and wearing them for the first time is a treat… but what about the day after? Where do you put it? How do you treat it? These are the questions that matter when it comes to garment care.

Granted, they’re not the sexiest words around. I, too, have been known to build a tower of worn T-shirts next to my bed, but that doesn’t make it right. Who are we to underestimate the sartorial value of a garment? What we wear has as much cultural import as art and music. Fashion, truly, is the fabric of history. Hence this call to arms: take care of your clothes, pay your respects to the wardrobe and honour the lineage of your favourite pieces…

So, how do you do that? What’s the procedure when caring for clothes? Well, there are a few key rules to remember: hang up as many tops as possible, but never cashmere knits, which should always be folded. Double up summer coats on hangers during winter to save space and buy rails with two ‘floors’ so you can have two racks of tops. Hang your ‘top tier’ stuff on the top rail – your best bits, the pieces you’re most likely to wear at the moment. This will change, of course – not so much due to seasonal fads, but more with your mood. I do the same with coats: I have a few on hooks by the door, the rest on a rail. Pieces come and go on rotation.

The washing of clothes is a boring necessity, but one that is topped only by the ironing of shirts. If possible, get a job that doesn’t require ironed shirts. I wear lots of shirts and work hard on trying to cut out the ironing process. The best way of doing that is this: having washed a shirt or tee, hold on to the shoulders and flap it to straighten out the garment. Repeated a few times and then hung up to dry, this will save you lots of ironing time. Please note, though – if it’s a proper dress shirt, it will likely still need to be shown some steam, in which case, it’s best just to get it dry-cleaned and ironed in one go, saving you the bother.


Keep your suits ship-shape


Joe Butler, apprentice cutter at Hardy Amies

In order to keep your work and eveningwear looking at its very best make sure to have your suits sponged and pressed rather than dry cleaned. You might assume it gives the best results but the dry cleaning chemicals actually strip the natural oils from the wool, damaging the garment.


Charlie Teasdale, fashion writer for Man About Town and Brummell

Don’t underestimate the power of a lint roller: It might just be a psychological thing, but a quick waft over one’s clothes between meetings/client lunches/evenings out will have you feeling your sharpest once again.


Peter Howarth, editor of Times Luxx Report: Men’s Style

I store all my suits in garment bags, so they are protected and keep their shape. But I never store them in plastic, as this can damage the suit, and I make sure the garment bag is ventilated to stop the suit from getting musty.


Keep your shoes in peak condition


Tim Little, CEO of Grenson

There are two golden rules with shoes that will make them last a very long time if you adhere to them. First of all, don’t wear the same pair of shoes two days running. They need time to dry out after every wear, as leather is more vulnerable when wet. Secondly, always feed the leather uppers with good quality shoe cream, not just polish. Shoe cream feeds the leather and keeps it soft and supple whereas polish just protects it from the elements.


Josh Sims, fashion writer and author of Icons Of Men’s Style

There’s no great shine for your shoes than a military shine. Apply a mix of standard polish and water – and yes, it’s true, spit works even better – using a dry cloth. Work it into the leather’s grain with fingertip. Allow the wax to stand overnight. Then with a brush or, better still, a lambs-wool glove – the longer and harder, the shinier the result. If you can get a ‘parade gloss’ stick and melt that straight onto your shoes using a hot spoon, you really will get a mirror finish. But perhaps that effort is why you’re probably not in the army.


Other indispensible tips


Charlie Teasdale, fashion writer for Man About Town and Brummell

Over washing can be as bad as under washing: Your favourite shirt will lose its lustre if you stick it in the machine or take it to the dry cleaners too many times, so just wear it less.


Peter Howarth, editor of Times Luxx Report: Men’s Style

I make sure to clear out my closets fairly regularly to make sure my clothes are stored loosely so they can breathe. And I use chalk or something that absorbs moisture to make sure my closets stay dry.


- hardy amies


- james


adidas sonic boost.

adidas is not letting up. they're coming after nike for that top sneaker spot in the states. they bring another hitter with the adidas sonic boost. these actually remind me of something yohji would release on y-3 which makes me like them even more. these sneakers feature the boost technology and a light weight design perfect for running or everyday use. these are available now and can be copped on adidas' online store here