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Entries in adidas (24)

Thursday
Aug172017

Adidas x hender scheme

adidas and hender scheme have announced an ongoing collaboration partnership with this run of three silhouettes being the first line. Only 900 units of each design will be released, which means you can expect it to be way out of a normal person's price range ~$1000 each (each pair, not each shoe - that would be silly).

No, you're not going to buy these, but collaborations are cool so I'm showing you anyway.

 

 

- james

Thursday
Jun222017

adidas - eqt.

Meet my current favorite adidas sneakers: the EQT. Just got a pair and they're really really comfy. I'd actually say they're more comfy than the Nike Rosche and have a similar looking profile. I think this is the new Adidas cash cow now that the NMD has been out and about for quite awhile. Look for new colorways coming out constantly.

scoop them up from adidas.com

 

- james

Thursday
Mar092017

y-3 sport.

the y-3 sport collection for spring/summer '17 by genius YOHJI YAMAMOTO is here, and it's dope...and it's also insanely expensive. but still dope though. but also really really really expensive.

on the bright side, if you find an extra $700+ to spend on a jacket, you can totally look like a ninja while you exercise on the side of a mountain.

in all seriousness, a majority of the line is super cool and worth checking out, if nothing else than to get ideas and inspiration.

 

 

Thursday
Feb022017

ultraboost hits the pitch.

adidas has now announced three different colorways in their line of ultraboost soccer cleats. "triple white", "triple black", and "silver pack" (triple grey may have been a more consistent name?). 

I haven't had the opportunity to try them out myself, but these boots are ridiculously good looking. 

a primeknit upper and three structured stripes are designed to lock the foot down while giving a soft touch on the ball and added control for strikers. And don't forget the hybrid boost technology in the sole which promises to a comfortable experience.

The silver pack is scheduled to release February 5th, but dates for other color options has not yet been announced. Finally, something to look forward to.

 

- james

 

Monday
Nov282016

adidas - busenitz.

buy me these for christmas, mmkay thanks.

 

Nice take on a classic in a killer color. 

If you could just ship them to me before christmas, that'd be grrrrrreat.

 

- james

Monday
Aug012016

adidas - nmd 'pitch black'.

adidas just released their NMD - "Pitch Black" sneaker.

 

Yes, they are very cool. What's not cool is that they only released 100 pairs of them, and are using the release as a marketing ploy... real cool, Adidas.

In order to get a pair, there was a whole snapchat process required that meant you had to annoy your friends on yet another social media platform just to enter a contest that you 100% were never going to win. Come on, adidas, just make enough shoes and pay for your marketing like everybody else does.

smh.

 

- james

Tuesday
Mar082016

Thank Pharrell, not Kanye.

Adidas AG executives are decidedly happy these days, thanks to Pharrell Williams.

While they were throwing euros at Kanye West and letting him run amok in the design department, the sober heads in Herzogenaurach, Germany, pulled out a 45-year old basketball shoe called the Superstar and put it in Pharrell’s hands. Adidas declared 2015 "the year of the Superstar" and in March released 50 color-saturated versions that the soft-spoken pop star touted in rainbow-laced ads.

The result? Adidas just announced that it sold 15 million pairs of Superstars last year, far more than any of its other shoes. In other words, these nondescript kicks from the 1970s have become a billion-dollar business. At $100 or so per pair, they accounted for almost $1 in every $10 Adidas took in last year.

Kanye West may well be king of the special-release sneaker. He is, no doubt, helping Adidas regain some street cred against Nike Inc. But most of the profit in small-batch footwear goes to sneakerheads fortunate to get their hands on a pair and then flip them on secondary markets. Make no mistake: West is playing small ball. All seven of his "Yeezys" to date have sold out "instantly." Meanwhile, he doesn’t come cheap. Tally up the profit and loss, and the Yeezy becomes a marketing exercise more than an immediate moneymaker.

All told, revenue from the Adidas “Originals” line, which includes such vintage stalwarts as Superstar and Stan Smith, surged by 46 percent in the most recent quarter. No other part of the business came close to matching that growth. The company’s soccer gear, tightly hitched to Argentine phenom Lionel Messi, managed a 26 percent gain for the year while its running revenue increased by 6 percent.

Sometimes, being cool is effortless.

content from bloomberg.

 

- james

Tuesday
Jan122016

adidas primeknit makes it to clothing.

for the first time ever, adidas will be transitioning its primeknit technology (its response to Nike's flyknit) into apparel. 

take a look:

 

 

- james 

Monday
Nov232015

adidas heritage reborn.

adidas is re-designing some of its most classic looks with its newest technology for the end of FY2015. The collection will be released into four different lines : ”Xeno,” “Athleisure,” “Primeknit,” and “#/3F15,” each with its own release date: the #/3F15 up first on November 28, followed by the Xeno pack hitting stores on December 5. The Athleisure pack releases on both December 19 and January 16 for the release of the Primeknit pack.

Each line will include a combination of sneaker looks as well as new apparel following the same idea: classic meets modern technology and innovation.

Check out some shots direct from the lookbook below:

 

Adidas has been really good lately about creating looks that are both functional and fashionable. I've always been a loyal nike guy but it might be time to try this adidas thing.

 

- james

Friday
Aug212015

adidas yeezy boost 350 in black.

I'm just gonna leave these right here...

 

- james