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Entries in fear of god (4)

Friday
Dec112015

PS x FOG launch.

The FOG collection has finally started launching. Not all pieces are currently available for purchase, but the ones that are have been selling out quickly. I'd recommend taking a look at the lookbook images below and picking them up from the PacSun online store since there won't be much left in the stores.

 

- james

 

 

Monday
Nov092015

FOG x pacsun.

for those of us who like fear of god streetwear, but don't want to drop $150 on a t-shirt or $800 on jeans, the recently announced collaboration with pacsun might be the answer to our prayers. 

Yes, I realize your hesitation in believing that anything good can come out of a pacsun store because generally, they tend to sell garbage. More specifically--wearable cotton-based garbage. And since they haven't released the lookbook for this collaboration line, there's still a really good chance they could screw it up. Until that happens, however, let's try to be a little optimistic. a sneak preview from Jerry Lorenzo himself:

the real question is, will this move ruin fog for those of us who've actually heard about it before this collaboration? pacsun certainly seems to attract a certain kind of customer--usually the kinds of dudes that only talk about raging super hard at fraternity parties, and asking you if you even lift, bro, and the final score of that sportball match that went into quadruple overtime.

my favorite comment from the reddit thread on the topic thus far: "...now that kid that made fun of my elongated tee is wearing it and he just stole that girl that friend zoned me in the 6th grade."

but hey, here's to hoping this isn't a huge mistake. I think this move comes from good intentions on lorenzo's part, so I'm really hoping it works out for the best. From Lorenzo:

"…oh and to the high school kid who left that comment 42 weeks ago… sorry for taking so long to get back to you bro. just been busy man… you know this clothing game isn’t as easy as it may seem… the costs, resources, materials… labor, etc… it adds up. making and constructing luxury level items really isn’t inexpensive… so i apologize that the price tag has been too steep for you… anyhow, i hope your misconception or lack of understanding never clouded your thoughts or perspective on my intention… i’m still learning, building a better team and i figured some things out man… found a way to give you what you asked for, and still have some cash left to take that girl out you were talking about… hope you guys are still goin’ strong… anyhow, this is for you my man. i hope you like it… peace."

 

- James


 

Tuesday
Jan062015

jerry lorenzo interview on hypebeast. 

fear of god's jerry lorenzo talks with hypebeast and shares his thoughts on life, the brand and fashion. it's a good read and interesting to get into the head of the designer. jump on over to hypebeast and read the interview here

- taylor

Tuesday
Aug192014

fear of god third collection.

want to dress more like kanye west? well, here's your chance.

fear of god dropped their third line and it looks dope as hell. this is basically 'Ye's style wrapped up in one collection. 

i'm down with the oversized jackets and long hem shirts. i think the fit and look is so on point right now. Most poeple aren't quite there yet, but here's a good place to start and get some ideas of how to do it right. 

the third collection from fear of god should start appearing in stores soon. 

- taylor