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Entries in levis (6)


levi's x google.

Levi's has teamed up with google to create the world's first commuter smart jacket, and they're calling it Project Jacquard. I guess it's actually just the world's first smart jacket, period. 

At first glance, it has the same cut and appearance as previous Levi's commuter jackets, however, in this case, it's what's on the inside that counts. 

conductive threads have been woven into the denim to turn specific locations on the fabric into interactive sensors that comunicate with the corresponding Levi's commuter app. 

In conjunction with a pair of headphones, the application, shows the ability to give directions, list neaby points of interest, answer or reject phone calls, and control the music app all without having to look at your phone. 

Whether or not you like the jacket, this is a huge innovation and really opens the door to possibility.

- james


levi's flagship.

You may or may not know that I recently moved to San Francisco for a new job (you probably have no idea since I haven't mentioned it before). First of all, don't worry your pretty little head because I'm certainly not leaving the cult. Secondly, I'm excited to tell you about all the amazing things I find here. 

That being said, allow me to present the first in a long list of cool stores in SF: The Levis Flagship Store on Market Street.

This 8000 square-foot store has a ridicuously large selection of levi's apparel, accessories, bags, stylish employees, and unique interior design using reclaimed wood from old san francisco piers. But I haven't even told you the coolest part yet...

Not only do they sell jeans here, but this flagship store houses several in-store tailors dedicated to creating limited numbered runs of unique designs sold in-store, repairing your busted levi's, tailoring your new jeans, or creating items custom made to it your body. Cool, right?!

If you're in the area, you need to check this place out.


- james




back to school on a budget.

With the new school season about to start, you've definitely thought about improving your wardrobe a bit to kick the semester off the right way. Now if you're anything like me, you've thought about doing so while spending as little money as possible. The good news is this task can be accomplished with just a little bit of searching. For example, check out this basic back-to-school outfit I was able to put together for $100.

Levi's 511 Slim Fit jeans - rigid dragon -   $58.00   $48.00 click here.

Gap Inc. horizontal stripe modern oxford -   $39.95   $23.99   click here.

UO skull icon sock -   $8.00   $5.99   click here.

UO CVO sneaker -   $29.00   click here.

At this point, there really aren't any excuses to look anything less than dapper on your first day of the semester. Do you homework, find new threads, and have a great semester.

- James 


Travel attire

I've recently done a fair amount of traveling, and in doing so felt as if I were an 80 year old man complaining about today's generation. Back in the day (not my day, but a day much farther back in time) people would dress up for a flight--it was an event.

I'm not saying that you should wear a suit and tie every time you travel by plane, but I am saying that just because you're flying somewhere, it is not an excuse to wear your jammies in public. Come on man, have some pride in your appearance.

Nobody should ever have to see you like that. Who said you can't be comfy AND presentable? Oh that's right, no one, no one said that ever. If you're going to be doing some traveling, ou don't have to prepare for a night on the town, or a formal event. Just wear something that looks good, and you can handle sitting in for a few hours. This way, you don't have to stop at home or a hotel to change clothes before you start your vacation.

This is what I wore on my most recent trip to San Francisco. 

  • topman sparrow print woven shirt
  • uo huarache shoes
  • ray ban polarized sunglasses
  • wooden beaded bracelet from a street vendor
  • levi's 511 jeans
  • fossil leather magnetic bill fold
  • nike leather duffel bag
  • all-son backpack 

Keep it comfrotable, keep it simple, and most of all, keep it classy.

- James


levi's commuter.

I know we've mentioned these trousers before but I'm on my second pair and I'm still loving them. Levi's is really catering to cycling culture and creating lots of new styles to help riders stay fashionable and functional.

The features:


  • Water-resistant and dirt-repellent NanoSphere® protective finish



  • Reflective 3M™ Scotchlite™ tape on interior cuff


  • U-lock storage on waistband; double-layered seat and back pockets


  • dor-resistant Sanitized® protective finish


  • 98% Cotton, 2% Elastane - Imported (stretch fit)


Levi's is making a lot more than just jeans in the Commuter line, go chek it out by cicking here.

- James


Style: Andrew Wore This Today.


Olive green beanie: Forever 21

Navy denim jacket: Levi's

Camo Longsleeve: Obey

Hot pink trunks: Urban Outfitters

Black jeans: Levi's 510

Olive green and black socks: Forever 21

Cream sneakers: Converse All Star