It seems like a handful of nike shoes are getting the ol' ankle-sock upgrade treatment lately, so I've got to assume it's been received well thus far. I know I love my soccer cleats with the ankle boot, so it stands to reason that I'd be into it with a runner or casual shoes as well.
This thing looks breathable AF, and comfy too--made out of knit that looks like a dang crocodile skin from the top.
Flyknit upper conforms to your foot for lightweight support
Signature TPU cage delivers midfoot support
Sockliner and sole cut-outs enhance breathability and flexibility
Injected unit sole provides lightweight comfort and durability
Mid-cut collar delivers a snug, supportive fit
Waffle-inspired outsole with durable rubber pods for traction
I imagine this will come in other colorways but for now, I'm all about that white on white. Daaaayyyyuummmmm Nike, back at it again with the white prestos.
Posted on Tuesday, March 8, 2016 at 9:08AM | drip cult
Adidas AG executives are decidedly happy these days, thanks to Pharrell Williams.
While they were throwing euros at Kanye West and letting him run amok in the design department, the sober heads in Herzogenaurach, Germany, pulled out a 45-year old basketball shoe called the Superstar and put it in Pharrell’s hands. Adidas declared 2015 "the year of the Superstar" and in March released 50 color-saturated versions that the soft-spoken pop star touted in rainbow-laced ads.
The result? Adidas just announced that it sold 15 million pairs of Superstars last year, far more than any of its other shoes. In other words, these nondescript kicks from the 1970s have become a billion-dollar business. At $100 or so per pair, they accounted for almost $1 in every $10 Adidas took in last year.
Kanye West may well be king of the special-release sneaker. He is, no doubt, helping Adidas regain some street cred against Nike Inc. But most of the profit in small-batch footwear goes to sneakerheads fortunate to get their hands on a pair and then flip them on secondary markets. Make no mistake: West is playing small ball. All seven of his "Yeezys" to date have sold out "instantly." Meanwhile, he doesn’t come cheap. Tally up the profit and loss, and the Yeezy becomes a marketing exercise more than an immediate moneymaker.
All told, revenue from the Adidas “Originals” line, which includes such vintage stalwarts as Superstar and Stan Smith, surged by 46 percent in the most recent quarter. No other part of the business came close to matching that growth. The company’s soccer gear, tightly hitched to Argentine phenom Lionel Messi, managed a 26 percent gain for the year while its running revenue increased by 6 percent.
Posted on Monday, February 8, 2016 at 10:15AM | drip cult
as one of the main sponsors of Super Bowl 50, Nike decided that the color scheme this year should be black/white/grey/gold. Well played, nike, well played. I absolutely love these color combinations, and some of this gear is fresh to death.
Now if only I were sponsored by Nike and could get this stuff for free...
Posted on Wednesday, October 7, 2015 at 10:45AM | drip cult
white an cream trainers are the trend for fall. Even if you're wearing black on black on black, it's okay to replace one of those blacks with white or cream trainers for a change. Like a black on black on white situation. here are some examples:
Posted on Thursday, September 3, 2015 at 8:41AM | drip cult
you just can't beat the classics. If you haven't already done so, make sure you're stocked up with a few white tees. They come in all kinds of different styles these days, so just make sure you don't go v-neck, and you don't go too short in the torso. The rest is going to be all about preference and matching your own style.
If you're looking to stay on trend, I recommend going a longer in the torso than a normal tee, and making it a scoop neck. But remember--find your own personal style and make it work for you.
Monday, April 18, 2016 at 12:53PM | 
